Home > AIRS Training Updates > How do savvy recruiters market themselves, their clients and their companies to the Twitter “information netwo rk”?

How do savvy recruiters market themselves, their clients and their companies to the Twitter “information netwo rk”?

Michael Abbott, Vice President of Engineering at Twitter, stated in September that Twitter has experienced 82% growth since the beginning of 2011. He went on to explain that Twitter has made more infrastructure changes in the past 9 months than the past 5 years, in an attempt to prevent the 100+ million users from getting the dreaded “fail whale” when attempting to access the network. He added that while Facebook is a “social network”, Twitter strives to be an “information network”.

So what can the savvy recruiter do to leverage this growth, access the 100+ million users and effectively market themselves, their clients and their companies to the Twitter “information network”?

@CindyKing answers this question by bringing together insight from the Pros. Her 17 points are listed below, but check out her entire blog post too – it goes into much greater detail, shows examples and includes helpful comments from other readers. http://bit.ly/rBkfCm

1. Share valuable content in your own voice.

2. Use keywords in your tweets

3. Share links to useful content

4. Use search features to discover what your clients want

5. Connect with the right people and tweet with them

6. Use a classic icebreaker

7. Cultivate relationships

8. Engage your audience

9. Be helpful

10. Transparency lends credibility

11. Use hashtags to create and curate conversations around your brand

12. Share links back to your website for list-building

13. Tweet links to your blog more often

14. Connect your LinkedIn account with your Twitter account

15. Take advantage of tools to help curate and share relevant content

16. Add columns of searches in Hootsuite

17. Get a tutorial from your teenager

@TNTmaven – Kristin Lyon, Sr. Trainer & Technology Specialist

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Categories: AIRS Training Updates
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