Home > AIRS Training Updates > #Nielsen Report: Two Thirds of New #Mobile Buyers Now Opting For #Smartphones

#Nielsen Report: Two Thirds of New #Mobile Buyers Now Opting For #Smartphones

During Q2 2012 smartphone penetration continued to grow, with 54.9 percent of U.S. mobile subscribers owning smartphones as of June 2012. This growth is driven by increasing smartphone purchases: 2 out of 3 Americans who acquired a new mobile phone in the last three months chose a smartphone instead of a feature phone.

US Smartphone Operating System market share in June 2012

Android continues to lead the smartphone market in the U.S., with a majority of smartphone owners (51.8%) using an Android OS handset. Over a third (34.3%) of smartphone owners use an Apple iPhone, and Blackberry owners represented another 8.1 percent of the smartphone market.

Overall among smartphone owners, Apple had the highest manufacturer share of smartphone handsets. Among recent acquirers who obtained their smartphone during June 2012, 54 percent said they chose an Android handset and 36 percent bought an iPhone.

Q2 2012 US Smartphone manufacturers share by operating system

 

Full Nielsen article can be found here

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